Among all of Alsace's wine producers, none has tried harder to penetrate the fickle, difficult, and, frankly, provincial American marketplace than the Sparr family, and their nearby neighbors, the Trimbachs from Ribeauville. Sparr's wines, I am told, are actually less expensive in the American market than they are in France because they want to encourage consumers to give them a try. They have often been terrific values, and I have enjoyed numerous Pinot Blancs, Tokays, and Gewurztraminers from this firm. Their newest releases include an excellent, fresh, dry, honeyed, orange, citrusy 1990 Pinot Blanc-Reserve. Continuing the success Sparr has always had with this varietal, it makes for a delicious, inexpensive wine for drinking over the next 2-4 years.